At the local farmer’s market on a recent summer morning, I perused the different vendors before making my selections. Farmers sold their traditional produce like corn, greens and tomatoes, and others offered homemade gourmet products like olive oil, bread, soups, and granola. While everyone knows how to spot a good ear of Maine corn, most don’t have a clue what these other culinary creations taste like. Sure, the tall guy with the wide smile looks nice, but why should I buy his granola? Luckily, at the front of his display, he offered small cupcake-liners filled with samples of his product, and he was all too happy to offer me a taste.
As a sort of “free sample,” blogging is an important component of any business’s inbound marketing strategy. It not only offers potential customers a taste of your company’s expertise for free, but it can also drive traffic to your web site through proper placement of key industry terms and SEO (Search Engine Optimization). Studies have shown that those who blog increase traffic by 55% and generate 67% more leads, simply by creating quality content in your company’s voice.
What kinds of articles should you share on your blog? Almost anything goes, but in general, consider writing about industry trends, new products or product enhancements, the effect of local, national or world news on your business, case studies or stories about key personnel. (People love a good human interest story – why not share how your company’s president worked three jobs to put himself through college or how your Product Manager is also an Ironman triathlete?)
While blogs can be a powerful item in your inbound marketing toolbox, most likely you don’t have time to devote to brainstorming a topic, drafting, posting and sharing a blog post. That’s where Queen B can help. With nothing more than a 30-minute phone interview, I can take down the key points and create a blog post that will drive traffic to your web site. This post can then be shared on Social Media, included in your Email Newsletter and stored on the blog page indefinitely. The more you post, the more exposure your brand and your company will get online. More exposure leads to more traffic, which leads to more business.
For a few examples of Queen B’s past blog posts, check out my Portfolio page. Contact me today for a free estimate on blogging services.