As the mom of a three-year-old boy, I know how a construction site can make an otherwise boring drive around town magical. The giant, earth-digging claw of a bright yellow excavator or the spinning cement mixer pouring a new foundation elicit gasps from my little passenger, and a crane dangling a steel beam over a newly framed building is, quite possibly, the coolest thing he’ll see all day.
Lately though, my son is not the only one taking an interest when a construction zone pops up over the horizon. Last week at a stop light, I found myself in front of a large commercial project and couldn’t help but wonder, ‘Which one of those hard-hatted men or women is the superintendent? Which architect created the plans they are hovering over? Is everything on schedule? Is the owner happy with the progress so far?’
For the past six months, I’ve been working with a construction management firm based in New York City. This mid-size, non-Union company needed new copy for their redesigned web site. They asked me to help them convey who they were as a company and to set them apart from their competitors.
When I started working on the project, I knew about as much about this industry as my three-year-old: it involved big machines, noise, lots of dirt, and hard hats. In other words, not nearly enough to write a compelling story about my client.
But then, the magic started. I began to research the business. I checked out their competitors and talked with their staff. We discussed their strategic plan and how my client was different than the rest. I wrote and rewrote descriptions of their beliefs, processes, experience and team, soaking in as much as I could about my client and their daily work before spilling it back out onto a page.
This company’s key marketing message was that they build their client’s vision, no matter what it takes. Their web site, which is now in its final stages of design, clearly and concisely demonstrates this message. My client has a new, powerful marketing tool and I have a new understanding of what it takes to renovate an historic building, customize a medical facility or build someone’s retail store from the ground up…in other words, to build someone’s vision.
Queen B Copywriting will build your vision. Instead of steel beams, concrete foundations and dry wall, I will build your story through content marketing, SEO, email campaigns, social media, blogging and more.
Do you have:
- A fantastic story that needs to be told?
- A clear marketing plan, but no one to put it into words?
- A message that needs copyediting to help it stand out?
- A web site that needs more exposure on search engines like Google, Bing and Yahoo?
- A customer base your company longs to connect with?
Learning about different businesses, industries, and organizations is, by far, the thing I love most about my work. Sharing that knowledge through powerful, targeted content marketing and communications? I can’t think of anything more rewarding for both of us.
I’d love to hear about your vision — contact me today!